Inside Gaming 2023 – Gaming Across Generations

Understanding Gamers And Their Motivations Is Key To Breaking Through

Video game franchises have taken mainstream media by storm and gaming as a pastime is showing no signs of slowing down – its a hobby that has captured the cultural zeitgeist and crossed generational lines, and there’s no such thing as a ‘typical gamer’ any more. Now, more than ever, the industry needs to adopt a more nuanced and generational approach to game development & marketing in order to make a true impact with gaming fans.

Fandom’s Inside Gaming 2023 report pairs Fandom’s robust, proprietary user data with a custom global study that examines how gamer motivations and behaviors vary by generation and provides a playbook for the gaming industry at large on how to truly understand the mindset of a gaming fan.

Here are some of the key insights from the study:

• Gaming engagement is rising across all ages, platforms, and genres, with 45% of gamers spending more time gaming than ever.
• While time spent is increasing among younger audiences, Millennials spend the most time gaming, with 52% ranking gaming as their #1 interest and 40% spending 22+ hours per week playing, more than any other generation.

• Want to connect with gamers? Support their interests. 86% of Fandom gamers are influenced to purchase a brand or product that invests significantly in the gaming space, and nearly half are heavily influenced to do so.
• Co-gaming with parents and guardians is on the rise. Family-friendly campaigns highlighting the benefits of gaming as a bonding activity could be a great way to reach this growing audience.

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