Xfinity Scores Big with Sports and Gaming Fans During the Big Game Weekend and Beyond.
Campaign Overview
Fandom and Xfinity joined forces for an exciting partnership, capitalizing on one of the biggest weekends for sports and gaming fans to launch Xfinity’s new 10G service.
Together, they created impactful gaming content featuring top NFL talent and gaming influencers. From a custom gaming lounge at Athletes First’s A1 house, they hosted NFL players, celebrities, and VIP guests, creating NFL talent-led content that promoted Xfinity 10G with seamless product integration and branding.
The collaboration included live streams with notable personalities like Eli Mack and FaZe Clan’s Nate Hill, JSmooth, Swagg, and Adapt, and also produced custom videos merging gaming excitement with Xfinity messaging, prominently showcasing NFL athletes. These videos were distributed across Fandom.com and social media platforms, reaching a broad audience of NFL and gaming fans during the Big Game weekend and beyond.
Campaign Objectives
- Authentically connect with fans by sponsoring original content that supports their gaming, entertainment, and sports interests. Keeping Comcast Xfinity top of mind.
- Amplify campaign messaging, drive awareness, and generate excitement through Fandom’s complementary high-impact media capabilities and custom media units.
- Tap into actionable first-party fan data to generate insight into our massive audience’s passions, interests, and which factors influence their cable and internet decisions.
Notable Metrics
Successful 360 programs amplifying onsite experiential activation reaching Xfinity audience digitally:
+
Pro athletes and Influencers
HRS
live stream content
K
Live Stream Views
MM
Digital Impressions
MM
Custom Video Views
Through Digital Amplification Strategy
About Our Partner
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
