Campaign Overview
Fandom, a leading fan platform, and Paramount+, a renowned streaming service, have joined forces in an exciting full-year partnership to elevate fan engagement, foster brand love, and establish deeper connections with fans. This strategic collaboration leverages the power of fandom to create unforgettable experiences and drive enthusiasm for Paramount+’s beloved franchises.
P+ at The Fandom Party
One of the partnership’s biggest moments occurred during Fandom’s highly anticipated annual party in San Diego, where Paramount+ took center stage as the exclusive streaming sponsor. The event saw over a thousand enthusiastic guests immersing themselves in fan-first activations, with attention drawn to Star Trek: Strange New Worlds and Yellowjackets.
Paramount+ left a lasting impression on attendees through branded opportunities, themed swag giveaways, captivating picture ops, and other engaging experiences. A standout feature of the event was the immensely popular P+ photobooth, which allowed fans to interact with their favorite characters and shows in a fun and interactive way. The photobooth generated substantial social media buzz, amplifying the brand’s reach.
Beyond the event, Paramount+ supplemented their impact with high-impact media takeovers, fueling fan awareness and excitement. By strategically aligning with key moments across Fandom’s platform, Paramount+ successfully extended its brand reach to a wider audience of passionate fans.
Campaign Objectives
- Enhanced Fan Engagement: Foster a deeper connection between fans and Paramount +’s franchises (Star Trek: Strange New Worlds, Transformers: Rise of the Beasts, Yellowjackets)
- Drive incremental IP Awareness and generate sign-ups for Paramount+.
- Develop brand love for Paramount+ by creating memorable, engaging experiences.
- Cultivate and extend fan awareness and excitement with social extensions and high-impact media tentpoles beyond the event.
Notable Metrics
Successful 360 program amplifying onsite experiential activation reaching entertainment fans.
MM
Total Impressions
Across Social & Tentpoles
MM
Social Engagements
%
of fans were most excited about Paramount+ and their photo booth activation at the party
About Our Partner
Paramount+ combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows, and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel.
The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues.
For more information about Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.
